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Fraser explains how to access the code and suggests that a principles based approach along with greater levels of adoption to it, could help avoid some of the alarmist and irresponsible reporting that has undermined the very good and increasingly invaluable contribution facial recognition (tech) is making.

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Adoption of the Surveillance Camera Code of Practice is a good place to start with regards to Operating Responsibly as Fraser explains in more detail. Facewatch endorses this and is recognised for operating above and beyond the requirements of UKGDPR but Nick wants to take this even further.

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Fraser explains that establishing clearly defined standards of ethical behaviour would enable businesses to either compete or be a barrier to entry for those that choose not to be ethical. Nick suggests in future it should be the operators of the technology that are accredited, more so than the technology itself.