“I never expected to be attacked. It was incredibly upsetting.”

Those are the words of Tone Jarvis-Mack, who was recently interviewed by The Express following a serious incident in his charity shop: The Fertility Foundation.

Following the attack, Tone installed Facewatch – becoming the first charity shop in the UK to install biometric security.

“Retail crime is totally out of control – it’s just crazy”

Tone’s assessment isn’t wrong.

As the article highlights, the British Retail Consortium’s Crime Survey shows that both retail theft and violence are increasing year on year. The attack in Tone’s store feels all the more shocking given that it’s a charity shop.

The Fertility Foundation, founded by Tone and his partner PJ, provides support and IVF funding to low-income couples and individuals in the UK. In short, Tone’s charity shops raise money that’s donated to people who want to have a child but have been unable to conceive naturally.

“People assume we’re just given things for free [so therefore it’s fair game], but that’s not the point. We’re here to raise money to help people have children. The abuse I receive sometimes is shocking. I need to protect my team and customers.”

 Violence towards retail staff is spiralling

The Express correctly reports that the growth in violence towards retail staff is deeply concerning. There are now just over 2,000 incidents of violence or abuse against retail staff per day (737,000 a year).* That’s a 49% increase from the previous year.

It’s completely unacceptable. Nobody deserves to go to work worrying that they might be violently confronted by a member of the public, just for doing their job. The woman who attacked Tone was convicted of assault by battery and public disorder.

It was a pivotal moment in terms of how Tone thought about security.

 “We’ve taken back control”

Installing Facewatch has given Tone and his staff peace of mind since the attack – helping The Fertility Foundation to prevent crime before it happens.

He told the Express, “We’re not here to catch people, we’re here to stop crime from happening in the first place,” concludes Tone.

“Because of the huge level of retail crime I have no doubt that within 10 years every shop in the country will have this technology in place.”

You can read the full article in The Express here. Or find out more about how Facewatch is helping to prevent crime across UK retail.

* The BRC Crime Survey 2025.

The year is 1794. Napoleon famously refers to Britain as a nation of shopkeepers.

Whether that quip was derision or mere observation has been the subject of much, mostly boring, historical conjecture. But one thing is for sure: you’d rather be seen as a nation of shopkeepers than a nation of shoplifters.

Sadly it seems the UK is trending towards the latter.

Shoplifting at highest level since records began

Recent figures from the Office for National Statistics make for grim reading. Shoplifting is up 20% on the previous 12 months in England and Wales, with 516,971 offences in the year-ending December 2024. The report also reveals that shoplifting is at its highest level since current police recording practices began in March 2003.

And that’s just the incidents we know about.

61% of retailers rate the police response to retail crime overall as ‘poor’ or ‘very poor’, meaning a huge number of retail thefts go unreported.* With police resources stretched and criminals growing bolder with every shared TikTok of their activities, it’s clear that innovative action needs to be taken to tackle retail theft.

Shops are private spaces. We don’t have a right to be there.

It’s no surprise that retailers are turning to technology to tackle what is often – quite literally – daylight robbery. But the growing use of facial recognition tech is under siege from campaigners who lament the privacy implications. Yet privacy is something that flows both ways.

Most shops are private premises. The public don’t have an inalienable right to enter – and are allowed to step inside by invitation only. If the owner or occupier knew someone intended to steal from them or harass staff, they would withdraw that implied invitation – and the law in England and Wales would let them.

To the pub: taking inspiration from the nighttime economy

The concept of sharing images of known troublemakers in order to prevent antisocial behaviour isn’t new. Founded in the late 1990s, the Pubwatch movement saw licensees and landlords band together to prevent perpetrators of theft, assault and intimidating behaviour moving from one establishment to another. By sharing photos – mostly by fax in the early days – of the small minority of pubgoers and clubbers causing trouble, nighttime venues were able to intervene if someone on the watchlist showed up at their venue and, where appropriate, deny access.

A more modern, effective approach

Of course, technology has evolved somewhat from the 1990s. AI-enhanced security systems enable facial recognition to be carried out with far greater speed and accuracy – with full audit trails and in compliance with all modern data sharing and privacy protocols. If you choose Facewatch, that is.

You see, not all facial recognition technology is created equal. Facewatch offers the highest level of accuracy available – with a primary algorithm operating at 99.98% accuracy that’s then reanalysed by a second algorithm. Only when both algorithms record a match of 99% or above does the technology issue an alert.

It’s part of why Facewatch is the UK’s first legally compliant facial recognition technology. And while not all retailers are considering biometric options, most have exhausted traditional security options and remain heavily burdened by crime, while those deploying compliant biometric technology are reporting reductions of incidents by up to 70%.

Proper protection for a precious sector

The retail sector contributes around 5% of the UK’s gross domestic product and employs 2.7m people in almost 325,000 businesses. Shouldn’t we provide this valuable sector with the protection it deserves? Whatever your view of privacy rights, clearly action must be taken – lest we become ‘a nation of shoplifters’. And there will be no debate necessary about whether anyone uttering such a statement means it negatively or otherwise.

 

Facewatch is empowering retailers to stop criminals before they commit theft. Here’s how it works.

*Source: The BRC Crime Survey 2025.

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“The attack – the physical connection with me – was the more shocking thing.”

Tone Jarvis-Mack is recounting the moment he was verbally and physically assaulted while working in his charity shop.

The original footage is harrowing to watch. But it’s just one instance of a retail crime epidemic that Tone describes as “absolutely out of control” – no longer limited to major high street chains and supermarkets.

That charity shops have become targets for theft and antisocial behaviour begins to highlight the scale of a problem that’s costing UK retailers £4.2bn pounds per year.*

Everyday play, miracle child

Tone and PJ Jarvis-Mack are the co-founders of The Fertility Foundation: a charity that provides support and IVF funding to couples and individuals who need it in the UK. In short, Tone’s charity shops raise money that is given to people who want to have a child but have been unable to conceive naturally.

When we meet Tone, it’s the kind of early spring morning where the sun streaks from the skies in magnificent shards; dappled light dancing off the season’s first foliage. In a park twelve miles north of central London, a tranquillity hangs in the air that belies the busy skyline piercing the horizon.

Sonny is a happy and playful toddler, giggling as he gently kicks a football that’s almost half his height. It’s one of those moments that means everything and nothing all at once – made all the more poignant with the knowledge that Sonny wouldn’t be here without Tone’s charity shop.

As Sonny’s father puts it: “Tone and PJ do amazing work – and that’s why we asked them if they’d like to be godparents.”

An additional layer of security – for staff and customers

Sonny is just one of many little lives that have been brought into the world thanks to funding from The Fertility Foundation. And fingers crossed there will be many more thanks to the Facewatch technology that’s been installed in The Fertility Foundation’s shops – providing an extra layer of protection and security to both staff and customers.

Watch the video above to discover how Facewatch is empowering independent retailers to take back control against crime.

*Source: The BRC Crime Survey 2025.

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0207 930 3225

Facial recognition technology must be implemented ethically, proportionately and with rigorous oversight.

Those were the thoughts of Facewatch’s own Fraser Sampson when he was recently interviewed on BBC Radio 5 Live.

Listen to the full interview above.

“A powerful crime-fighting tool”

British retail staff are subjected to over 2,000 incidents of violence or abuse per day (737,000 a year). The percentage of these attacks that involves a weapon is increasing. And yet just 2% result in a conviction. It’s statistics like these (from the 2025 edition of the British Retail Consortium’s Crime Survey) that help to explain the growing adoption of facial recognition technology – not just by retailers, but by police and law enforcement.

Criminals are constantly evolving in their use of technology to perpetrate crimes. As one 5 Live listener commented, why shouldn’t police be given the best chance to utilise technology too? For many people, the question isn’t if the police should be using facial recognition technology but how they should be using it.

A delicate balancing act

As Facewatch’s Professor Fraser Sampson argues, the key is to implement facial recognition technology correctly. Carefully. Considerately. There are legitimate concerns around a slow creep towards a surveillance state. But as the former Biometric Surveillance Camera Commissioner for the UK Government argues, it’s all about balance.

The use of DNA and fingerprinting in crime prevention is readily accepted; covered by very clear rules and independent oversight. The police are already using facial recognition technology – and they need to use it more. But it must be implemented ethically, proportionately and with rigorous oversight.

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enquiries@facewatch.co.uk

Alex Kapadia spoke to The Grocer recently about his experience of installing Facewatch in his Morrison’s Daily store last January

Click the image below to read the full article:

“Since introducing Facewatch – which uses facial recognition technology to alert retailers when a repeat offender enters the premises – in January 2023, Kapadia said shop theft had dropped by nearly 90% at the store, creating “a safer environment for my staff”.”

 

Facewatch is currently installing systems daily across the UK. If you’re interested in how the system can help you to prevent crime and protect your staff, contact our team immediately to secure your installation date.

Contact us now to find out more and book your FREE demo

0207 930 3225

contactus@facewatch.co.uk

Jenny Hill from Cavehill Retail had Facewatch installed in her Spar in February and spoke to Neighbourhood Retailer about her experience. 

Click on the image below and go to page 68 to read the full article:

Facewatch is currently installing systems daily across the UK. If you’re interested in how the system can help you to prevent crime and protect your staff, contact our team immediately to secure your installation date.

Contact us now to find out more and book your FREE demo

0207 930 3225

contactus@facewatch.co.uk

Watch Facewatch as featured on BBC Morning Live today. See the full unedited 7:28min video here by clicking on the image above and contact us now to join our community.
020 7930 3225 or enquiries@facewatch.co.uk
#BBCMorningLive #Facewatch #FightingRetailCrime #CrimePrevention #FacialRecognition

FACEWATCH APPOINT FORMER UK BIOMETRICS COMMISSIONER

 

Facewatch, the UK’s leading facial recognition retail security company, has appointed former UK Biometrics and Surveillance Camera Commissioner Professor Fraser Sampson to their board of directors.

 

Facewatch Chairman Nick Fisher said “We are delighted to announce the appointment of Professor Fraser Sampson as a non-executive director to our board.

A highly respected advocate for ethical standards in facial recognition technology, Fraser has a formidable international reputation and brings a breadth and depth of expertise that will be crucial to our future expansion.  His appointment is a further demonstration of our commitment to maintaining the highest ethical and legal standards, delivering technological innovation and reinforcing customer confidence.”

 

Fraser Sampson:

“I am excited to be joining the Facewatch board at such a key moment in the evolution of ethical facial recognition technology.  Some of our most established and trusted high street names are calling for better ways to keep their staff and stock safe.  Facewatch have a strong track record of providing responsible and responsive security solutions to the retail sector and this was an easy decision – to be part of a company that invites challenge, reflects and reviews.  This is how you keep getting better and stay ahead in a dynamic and competitive environment”.

 

Used by leading UK retailers, Facewatch can be contacted via enquiries@facewatch.co.uk.

www.facewatch.co.uk

 

Asian Trader – “Exclusive: Retailers rise to occasion to fight back rampant crime”

Asian Trader share a very insightful report on the effects of retail crime, as many shop owners are turning to technology to tackle the relentless conflict in their stores. From shoplifting, to verbal abuse, looting and ‘aggressive mob behaviours’, retailers deal with a barrage of incidents an a daily basis.

“Shoplifters are essentially becoming invincible, because they keep getting away with it. We had people filling up baskets and running out of the door,” said Facewatch customer Dave Hiscutt who has installed Facewatch in three of the shops that he manages.

 

Click the link above to read the full article.

 

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