“I never expected to be attacked. It was incredibly upsetting.”
Those are the words of Tone Jarvis-Mack, who was recently interviewed by The Express following a serious incident in his charity shop: The Fertility Foundation.
Following the attack, Tone installed Facewatch – becoming the first charity shop in the UK to install biometric security.
“Retail crime is totally out of control – it’s just crazy”
Tone’s assessment isn’t wrong.
As the article highlights, the British Retail Consortium’s Crime Survey shows that both retail theft and violence are increasing year on year. The attack in Tone’s store feels all the more shocking given that it’s a charity shop.
The Fertility Foundation, founded by Tone and his partner PJ, provides support and IVF funding to low-income couples and individuals in the UK. In short, Tone’s charity shops raise money that’s donated to people who want to have a child but have been unable to conceive naturally.
“People assume we’re just given things for free [so therefore it’s fair game], but that’s not the point. We’re here to raise money to help people have children. The abuse I receive sometimes is shocking. I need to protect my team and customers.”
Violence towards retail staff is spiralling
The Express correctly reports that the growth in violence towards retail staff is deeply concerning. There are now just over 2,000 incidents of violence or abuse against retail staff per day (737,000 a year).* That’s a 49% increase from the previous year.
It’s completely unacceptable. Nobody deserves to go to work worrying that they might be violently confronted by a member of the public, just for doing their job. The woman who attacked Tone was convicted of assault by battery and public disorder.
It was a pivotal moment in terms of how Tone thought about security.
“We’ve taken back control”
Installing Facewatch has given Tone and his staff peace of mind since the attack – helping The Fertility Foundation to prevent crime before it happens.
He told the Express, “We’re not here to catch people, we’re here to stop crime from happening in the first place,” concludes Tone.
“Because of the huge level of retail crime I have no doubt that within 10 years every shop in the country will have this technology in place.”
You can read the full article in The Express here. Or find out more about how Facewatch is helping to prevent crime across UK retail.
* The BRC Crime Survey 2025.